Marketing strategist and copywriter for values-driven service providers.

Using the Marketing Roadmap™ to help you sell as well as you serve.

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I don’t know about you…

But I’m sick of shady sales funnels.

I’m tired of running on the nonstop content creation wheel.
And I’m over opting into email lists that do nothing but pitch pitch pitch.

That’s why I created the Marketing Roadmap™.

A data-driven, supportive as heck, one-two punch of insane value and transformation to help you actually serve your audience while you sell to them.

Work with me

Imagine a world where…

Your ideal clients breathe a sigh of relief when they visit your website – your lead magnet is speaking their language and can help them solve the exact problem they’ve been stressing about.

You’re sleeping like a baby knowing your list is being nurtured nonstop, shown all of your very best content, and learning everything they need to know to be ready to work with you.

You feel good about all of it! Because you’re working with a marketing strategist who leads with ethical copy and marketing tactics centered around data and facts – not sleazy sales tricks.

Take the Quiz

Which opt-in is right for your audience?

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START YOUR JOURNEY

Get your Marketing Roadmap™

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Do Your Research

Tips and tricks from a marketing strategist

READ THE BLOG ›

Hi I’m Haley!

I'm a Philadelphia marketing strategist and ethical copywriter – And I’m obsessed with market research. I want to know everything about everyone all of the time – but being nosy doesn’t exactly pay the bills.

I created the Marketing Roadmap™ because I was tired of being on the receiving end of tone deaf email sequences and sales funnels that left me feeling abandoned after whatever promo I signed up for had passed.

I wanted to create (and receive) valuable and supportive content that knocks readers socks off – and I wanted to have the research and data to back it up.

Whaddya say? Want to take a road trip with me?

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"Haley's brain works like magic."

After trying to DIY for *literally* a year, Haley helped me nail down my marketing roadmap in just a few hours. Now I have a funnel that’s unique to me – not some copy/paste template that I’d tried before. Haley’s brain works like magic. I am so happy I worked with her to nail this down and I cannot wait to implement it.

– Sarah Stark

Take the Quiz

Find Your Next Opt In.

It’s no secret that your email list is gold in the online business world, but when it comes to growing it? There’s more method to the madness than throwing together a quick PDF and calling it a day.

Take the quiz to uncover which type of opt-in is the right fit for your ideal clients at their stage in the customer journey. When you’re done, I’ll even send ya some tips to get started.

START QUIZ

The Blog

Do Your Research

The Case for Ethical Marketing

| Ethical Marketing

The rise of ethical marketing practices isn’t as recent or meteoric as the online business world would like you to believe. Search trends for keywords like ethical marketing, ethical sales, and what is ethical marketing have risen steadily over the...