Messy in the Middle- Episode 5: Purpose (And Passion!) Driven Design with Olivia Wheeler
How important are marketing and content strategy for scaling your business as an entrepreneur? If you are past that beginner stage and are in the messy middle of your business, it’s time to take your marketing seriously. In episode 5 of Messy in the Middle, I sat down with my guest, Olivia Wheeler, to talk about this and so much more!
The Breakdown
Olivia Wheeler is a passionate and faithful designer and agency owner behind Acton Circle. Her graphic design and web agency on a mission to help nonprofits cultivate strong relationships and expand their outreach with modern, captivating design. After taking a year to really focus on scaling her marketing and stepping into her confidence in who she is selling to, Olivia took the time to reflect on her messy middle with me.
Olivia decided to work with nonprofits and purpose driven organizations after working with a lot of different business types. She found she was most passionate about helping businesses that were helping other people. She wanted to use her own skills for good. In working with these organizations, if they have never worked with a designer before, she often shows them how to work with a designer in a better way. She likes to educate them on the design process as they work together.
She knew she had reached the “middle” phase of her business when she felt the need to get serious about her business’s growth and put strategies in place to avoid the cycle of feast or famine. Putting those strategies into place is a full time job in itself. It’s important to be open about the fact that that won’t happen right away once you’re through the beginner stage. She noted, the tasks that you’re avoiding in your business are probably the things you should really do!
What’s Next?
Currently, she spends time figuring out high level strategy on her own and taking care of client execution. Eventually, she’d like to hire someone else to take on those tasks. Looking forward, her goals are to bring on another designer and illustrator, grow her client load to a healthy amount. She’d also like to determine where she can max out, get her brand out there, and help organizations do their thing!
Follow Olivia on Instagram or check out her website to learn more about Acton Circle!
