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Actionable insight into market research and customer journey trends

Building an Aligned Business with Kelsey Kerslake

Building an Aligned Business with Kelsey Kerslake

This week on Messy in the Middle, I was able to talk about building an aligned business with Kelsey Kerslake- my former business coach! Kelsey is the CEO of The Aligned Business, a program for creative entrepreneurs to learn how to sell their services with ease and...

Can You Be Salesy Without Being Sleazy?

Can You Be Salesy Without Being Sleazy?

Can You Be Salesy Without Being Sleazy? A few weeks ago, I sent out a newsletter centered around the idea of how you can write sales copy without being sleazy. In the process of writing said newsletter, I did get a little carried away in my research and some of the...

Learning How to Unf*ck Your Biz with Braden Drake

Learning How to Unf*ck Your Biz with Braden Drake

H: Another podcast episode in the books! Joining me this week, I have Braden Drake. Braden is a California licensed attorney and tax professional, and he is your gay best friend, here to help you get your legal, tax, and financial shit. Braden works primarily with...

A Quick and Dirty Guide to Case Studies

A Quick and Dirty Guide to Case Studies

Today we are going to be talking all about case studies- who they’re for, the role that they can play in your sales process, and how the heck to go about writing one in the first place!  What is a Case Study? Let's start at the beginning. What the heck is a case...

Having a Brand Good Time with Lauren Loreto

Having a Brand Good Time with Lauren Loreto

H: Welcome back for another episode of Messy in the Middle! Joining me this week, we have Lauren from Brand Good Time. Lauren was actually my very first podcast that I pitched to almost a full year ago at this point, and now I'm happy to say that we are friends and we...

Behind the Scenes of a Website Copy Refresh

Behind the Scenes of a Website Copy Refresh

Another solo episode for you! This episode dives behind the scenes of a website copy refresh. I talk you through my approach to a copy refresh for Propegy as we prepare for a new website in Q4. We also explore some of the differences between a copy refresh and a...

Failure to Launch

Failure to Launch

This episode is a launch debrief, going over the mechanics of our launch, what we did to grow our audience before the launch, how we did the actual launch, and then what our results were…or what they weren't, for that matter. We definitely consider Level Up Live a...

Kissing “Imposter Syndrome” Goodbye with Steph Corrigan

Kissing “Imposter Syndrome” Goodbye with Steph Corrigan

H: Welcome back to Messy in the Middle. With me today, I have Steph Corrigan. Steph is a strategic branding and web designer for purpose driven small businesses, including Haleyejohnson.com. She helps visionary entrepreneurs and bold business owners elevate their...

How to Uncover Your Lead Gen Archetype

How to Uncover Your Lead Gen Archetype

Welcome back for another solo episode of Messy in the Middle! This week, we are going to be talking all about LinkedIn. If you've been around since season one, have ever spoken to me or met me in person, you know that LinkedIn is my jam.  In season one, episode seven,...

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