H: Welcome back to Messy in the Middle. With me today, I have Lucy Bedewi! Lucy is a personality driven copywriter whose bio I forgot to ask for, so I’m going to let her take it away and introduce herself. Lucy, welcome to the show.
L: Thank you for having me. And I am the exact same way. I will be, like, talking about someone. I’ll be like, I actually need to get a bio from them- so I know how you feel. You hit the nail on the head. I’m a personality copywriter, and I write mostly for powerful women in a variety of industries that want to stand out online and make more sales. And the way they do that is with their copy, which is the salesperson who is working for them 24 hours a day.
H: Awesome. I love your elevator pitch. I need to work on mine.
L: Business school, really drilled it into me!
H: I actually started out in business school, and I was like, these people are boring. I don’t like it. Everything’s stupid. And I left the school’s business, and then when I went back for my masters, I was like, “it’s going to be in business,isn’t it?” It’s been drilled into me, too, but I think I just rebel. So, you said you went to business school. How did you get into writing? Was it, like, your life’s mission as a little kidwatching Romcoms or a teen watching Sex in the City? Or was it more of like a stumble into like, oh, my God, this is the path for me?
L: Yeah, I guess the combination. My mom always jokes, when I was a kid, she’d go into my room, and I was, like, seven or eight years old. Definitely not the phase where kids are usually writing full novels, and I would just have lined paper all over the floor filled with narratives that I was writing. And she thought I was a serial killer because she’s like, you’re so weird. I think that was my first time really getting into writing. It’s always been how I’ve expressed myself, but when I went to school, I went to the University of Maryland in the business school, I really got into marketing. I was a marketing major, and I think it was towards the end of my senior year when I heard Copywriter for the first time. And I was like, oh, cool, like a lawyer, I’m going to go to law school. But then I did some more digging and saw that it was like a persuasive sales writer and I was like, wait, I really vibe with this.
Right after college, I was a fashion stylist at the time in a pandemic. Great career choice when everyone is looking super sexy for their house cat. So, I switched over to copywriting and just created a profile on Facebook and really stumbled my way through those first few months. But somehow I think people like the sassiness and the engagingness in my writing style. And I wrote a few websites for some clients that took a gamble on me. So, if my first few clients are listening to this and you hired me in early 2020, thank you! I have no idea what I was doing, but I’m glad we got your website up! From there I continued to work with different women, different industries, and dialed into my voice, but more importantly, got better at dialing into the clients’ voices. From there it was like, I think I just found my dream job that was always in me, it just took some time for me to fully express it.
H: I relate to that a lot. I was in a bunch of different things and I was doing marketing for people. I thought that if I wanted to be in marketing, I had to be in social media. And I was like, I don’t like writing these two sentence captions as my full time job, so I definitely can relate to kind of stumbling into it. And I think about the first couple of sites that I wrote and I’m like, “wow, that was really bold of them to let me do that,” but thanks! They’re still up!
L: I totally relate to that. Everyone needs a first client! I’d like to hope that none of us go into marketing having no idea what we’re doing. But the imposter syndrome is real.
H: Yeah, for sure. So, in case the title of the show is unclear, Messy in the Middle is all about embracing the less than glamorous parts of running a business. We’re all familiar with that uncertainty and that overwhelming feeling that comes with being a newbie. But then once we transition out of being new, we feel like we’re not allowed to be uncertain anymore. Do you feel like you had a point where you started making that transition and you were like, “I don’t feel like I’m a newbie anymore,” but felt like, “wow, everything is more messy than I anticipated?”
L: Yeah, actually I don’t always talk about this period in my business, but I think there was a really odd phase where I was no longer a newbie, I was growing pretty quickly, but I still had that “proving” energy. Like, I have to prove myself if I want these bigger clients. I would say I almost tipped into that. Like, I want to be a perfect person that is so confident that nothing phases her and she gets her clients awesome results and nothing bad ever goes wrong. And my content actually was in a place where it didn’t feel real anymore. I’ve always been that person that makes the too real joke and just laughs it off while crying. I just didn’t have any of that charm in my content. And I noticed a huge income dip. It was just interesting that when I kind of abandoned myself and abandoned that cute, real, personality that got me to where I was, the business suffered. I think we hit this point where we’re like, “okay, if I want to hit the next level, I have to mimic all the bro marketing tactics.” But now I’m THIS copywriter and I say THIS and I get people results and you lose that charm. But the truth is, that’s the fun part. I mean, I still have moments where I find a client and I’m like, “oh, my God, I’ve never worked for this industry,” and I have a mini freak out. Then I have to pull myself together and sit at the computer and do what I do best, which is write. I think as I’ve actually gotten more experience, I don’t need to prove myself. People who vibe with me and vibe with my writing, they’re going to hire me or they’re not. There’s really no need to always be pushing or acting like this shell of a person that, frankly, I’m not.
H: I think a lot of it definitely comes from that beginner stage. It’s like, you just have to push, you have to put yourself out of your comfort zone. We never take the time to remember, I do know how to do this. Now, it’s been six months, a year, God knows how long. I know for me,my beginner phase was really extended because I kept changing what I was doing and what I was offering. I was full service marketing, I was social media, I was copyrighting, I was web design (I should not have been a web designer). I kept doing all of these new things and I think part of it was because any time I felt like I was getting close to the messy middle I thought, “well, if it’s still hard, maybe it’s not the right thing.” Finally switching into something that felt challenging but not hard was when the light switched on and I was like, “I get to be in themessy middle, and the messy middle is a great place to be.”
When do you feel like you made that transition from not being a beginner anymore to starting to maybe feel like you have to prove yourself or try too hard to make it to that next level? How far in your business were you? Were there any specific indicators that made you realize it, or was it just like a vibe over time?
L: It’s probably more of a vibe over time. I think when I started doing a ton of marketing and getting myself out there and stopped identifying with “messy.” At this point, I think I had consistent clients under my belt, I was getting good feedback about my work, and I was starting to throw myself into resources that teach you how to level up. There comes a point in your business where you’re ready to consume the “how to get to 10k a month” content, whereas when you’re a beginner, you’re like, “someone just pay me, please!
I want to make sure I can do this.” So I think it was when I was like, okay, I think I have aspirations of scaling a business. I changed my attitude, my mindset, which has to happen. I don’t want people to think, “oh, you have to keep this beginner mindset forever.” But I think I kind of abandon the stuff that makes me quirky and fun in an attempt to scale. I think that was the issue, not the fact that I was changing my mindset and leveling up my skills.
H: But it was kind of like you felt that in order to do that, you almost had to abandon who you were. I get that a lot. Can you think of anything that’s happened after crossing out of beginner territory that was like, “oh, my gosh, this is such a rookie mistake. How can I let this happen?” Like, big Oops type vibes.
L: 100%. So I essentially decided I’m going to develop an offer that’s a course, because everyone told me, “you have to become a coach if you’re going to scale.” And I was so naive. I don’t understand why I thought this was the way to grow a course coaching business. So I created a course called “How to Scale to Consistent 5k Months in 90 Days As a Copywriter.” Because I was like, I did that- I can teach people how to do that. And I think I was just chasing this next step that other people do. You hit a milestone and then you create a course, and it sells like hotcakes, and you become an eight figure business owner. And I sent out one email marketing the course… Of course I had a zero dollar launch! I’m a copywriter, how did I think that this would work? And it didn’t come from an authentic place. Very quickly, I realized I’m not meant to be a coach. I’m meant to be done for you service provider. I came to this world to write!
But going back to that, like, abandoning who you are- it’s so easy to just think “okay, if I want to scale, I have to do this, because this is how other people scale.” I learned that people can scale so creatively, and you’re always going to scale faster and scale happier if you’re doing something that you feel like you’re intuitively aligned with.
H: Definitely. I remember my first course was kind of the same concept. It was like I built my marketing agency to six figures with an asterisk. Like, was it really six figures? No. But did we have 8k months? Sure. Because marketing. But I built to six figures without a website, here’s how. And I built this course all about it, and it’s what is now my level up with LinkedIn Lead Gen course. But then the way I tried to sell it was just like following that formula that everyone out there has. And I’m not a template fill in the blank formula type person, and I’m not an hour long webinar to sell the thing person- that’s so not me. The fact that I’ve spent the last year trying to sell this thing that is so purely me with someone else’s guidelines just because I didn’t trust myself to do something new, that’s my biggest rookie mistake. I approached that all wrong, and now we’re launching it in a way more authentic way. And it’s like, “oh, this is how it was supposed to be done. Maybe I could have sold more of these.”
L: I relate to that. I think I read some book for $0.99 on Amazon from some dude who created a course, who pre sold the course and then had this whole community online of “course people” that sell courses. Now, I’m working on a template shop, and I told myself from the get go, this is going to launch the way I want to launch. It’s going to be an evergreen product, but there’s going to be a fun little launch party because at the end of the day, I’m not meant to be that pusher who goes through this six week rigid launch process. I think we have to be mindful of the resources we consume online and the people we follow because there’s so many people that. Yeah, maybe it worked for them, but they’re going to pickout the best success stories, the best results, and they’re not going to talk about the people who did the launch plan and made $0. This is coming from the person who had a $0 launch proudly saying that not everyone is a success story. Especially when you say that there’s one formula to do things.
H: Yeah, definitely. Because also it’s such a dichotomy of being like, “this is the formula, this is what you follow. If you don’t follow it, we can’t help you because our suggestion is to do it our way.” But then also it’s like, everyone works with different people. Everyone has different goals. You’re the driver of your own business and it’s like, well, which is it? Am I the decision maker or am I Following your formula to get your results? You can’t have it both ways.
On a side note, what are your thoughts on pre-selling courses and content that don’t exist yet? Because I have very mixed feelings about it.
L: Yeah, I’m personally fine with it. I think it’s a great way to gauge demand, especially if you’re not sure if a course is going to sell or if it’s wanted. I have a habit of making things up in my head and being like, “this is genius,” and then getting out there and being like, “no one wants this.” So I think it’s really valuable because sometimes people will be like, yeah, of course I’d buy that, but would they actually give you money for it? So a presale helps you bridge that gap. I think the places where I have issues with it are when it’s done in a predatory way. Just be honest and say, like, “hey, I’m going to pre-sell the course. There’s going to be a discount because you’re taking a risk on me, and thank you for doing that.” Or like, the same kind of language you use with a beta program. I think I have more issues with the messaging around it as opposed to the tactic itself.
H: I like that. I think that makes a lot of sense. I think sometimes about people pre selling stuff and it’s like, “oh, you’re preselling, but you don’t even have an outline of the curriculum. You just have an issue title.” That stresses me out so much because it holds you accountable. I pre sold my course when I first launched it, but I had a very detailed outline of what the course was going to be, and this is what you will learn and this is what I will teach. I feel like there was a period and I’m hoping that it’s over, where people would have a headline, sell five of them, figure the rest out. It stresses me out so much that there’s people out there doing that.
H: We talk on your website about your values of authenticity, transparency, and teamwork. And we’ve talked a little bit about authenticity so far on this podcast. How did you arrive at those values being your business values? And can you talk a little bit about how they show up in your day to day for your business?
L: Yeah, absolutely. I mean, this is something that I’m just really big on, even with my clients, is you have to know your values because those are going to drive your brand voice. And if you don’t know who you are and you don’t know what you stand for, then people won’t either. So, even though those words sound so corporate, especially authenticity, I’m like, oh God, just think of a better word, it really does encompass what I stand for. I’ve always been a pretty guarded person, so being vulnerable online, especially on a business account doesn’t come easy. But at the end of the day, I always strive to be more of myself and put more of all of my parts out there. And then when it comes to transparency, this one is a little bit more concrete. One of my biggest pet peeves in the business world is a lack of knowing what you’re getting. I made the decision really early on that I’m going to put all my prices on my website. There’s no surprises. You’re going to get the exact same price as the other person who just got off a discovery call with me. I’m not going to ask you your budget only to sell you the highest ticket package. I want everything to perfectly fit your needs. That was something that was a no-brainer because I don’t hire service providers that don’t give me any information on what I’m actually getting. Why would I do that to the people that in theory, are my ideal clients? The last one is teamwork. I do walk into places wanting to take over your writing. I know some people are like, “oh, it’s going to be a thing where we work together.” Your ideas are welcome at the table, and I believe in collaboration and teamwork, but definitely with the spin that I want you to bring me the ideas. But there’s also just an element of trusting each other as teammates. I trust you to run your business, and if you’re going to bring me in, hopefully you trust me to take over your launch emails or your web copy because I have the experience and the results to make it happen. I think it’s less of an exact equal teamwork partnership, which is what I think people often think of when they see teamwork. It’s more that we’re both going to stay in our zone genius, so you can scale exponentially faster.
H: Yeah, definitely. Kind of like having a team. You have these vendors, they’re not trying to beat each other’s thing. I remember once when I was in high school in field hockey- we weren’t a good team, but there was one game that we were like, absolutely crushing the other team. Our coach switched everyone’s positions and I’m a defender. I’ve never been past the box for the field hockey goal. And they’re like, all right, you’re an offender now. We have to run? What is happening? I feel like that can be a good metaphor, though, for like, if you bring someone on as a team member, but then you try to do their job. It’s like, no, we need to work together, we need to stay in our lane and we need to accomplish this goal together.
That’s awesome. I love that. I love talking to people about their values. It’s one of my favorite things that I get to do when I’m working with clients. Speaking of so good, let’s talk about the Copyroast because it’s kind of my favorite thing ever and I’m sure it’s close to your favorite thing ever, and it sounds more fun than just like, “oh, I’m going to do an audit.” How did you come up with not only the idea of doing the Copyroast, but also the name?
L: It started off where, at that point, my business was growing. I was really kind of targeting people who were ready to invest in a copywriter. But there was a part of my heart that loved working with people who are so new, they want their messaging super strong from the get go, but they’re just not ready to go all in on a package. So I was like, okay, well, I want to think of an offer that is insanely valuable but also accessible. My first thought was going for an audit. I’ve seen it done a lot in the business world, so it’s not like I’m reinventing the wheel. I didn’t want to just say ‘audit’ and be like, “okay,we’re going to now look at your copy and give you actionable suggestions.” I wanted to make it really out there and fiery. I thought about the idea of roasting someone in the comedic sense, and I’m like, I might be able to work with this. I think that might have been one of the most, like, risque offers I’ve gone for, but I was like, you know, if I’m going to go for it, I’m going to go for it.
So I trademarked the name, just totally played on this whole fire theme for the sales page, and I love it now. It’s one of my favorite offers. It’s one of the offers that was invested in the most. I got multiple eyes on it. I hired my web designer, and I was, like, literally go crazy. Put flames all over it. It doesn’t need to look professional. I want this to be all out. That’s how my audit became a Copyroast.
H: What is the process of doing a Copyroast like? Is it the same as an audit with some more personality in the messaging around it, or do you actually literally roast them?
L: I am so much nicer than my copy on that sales page. So if you’re thinking about getting a copyroast, just know that the meanest I’ll ever be is in the marketing. Because when it actually comes down to it and someone does invest in me, the process is this: I go through their copy either with them on a zoom call, kind of what we’re doing now, or I do it recorded. They send me what they want me to audit and then I record a video telling them how I would change things. I’ve never been that person who’s just like let me just tell you your headline sucks, and not tell you why or how to fix it. I always provide actionable suggestions and verbal edits so that you’re seeing like, “oh,okay, my headline is not very strong because of this reason, and this is the new headline I Should use.” Really, it’s almost like I’m verbally writing copy for you. The only difference is I’m not actually writing it, and you’re just going to have either you or a VA go in and make those edits.
H: Got it. So, like, someone will listen to the copyroast and be able to make the changes that you’re suggesting verbally, but you’re not actually doing track changes or anything like that in the document.
L: They also get a Burn book that contains all of my actionable suggestions in writing because I know it can be annoying to have to go through a 20minutes video and be like, oh, wait, I got to pause that. So the notes just kind of help you skim and see what needs to be changed.
H: You know how people are engaged listeners, so they’re always nodding and affirming and participating in theconversation. I feel like I’m that when I read stuff. And so I don’t even know if I could have it in me to have access to Google Doc and not leave, like, 17 comments per page in the little comments section.
Okay, so you have a lot of different service offerings listed on your website, from the VIP writing days to full web copy, of course, the Copyroast. And you’re talking about having a template shop. I don’t know if your course shop is still open or if you’ve done anything with that, but how do you balance what to focus on what to offer and make all of the workflows work together so that you’re not absolutely working like a machine all the time? Or maybe you are. I don’t know.
L: No, I work 25 hours a week, so I think the main thing is cutting offers, actually, ironically. I’m going to be cutting off the course shop. The courses aren’t going anywhere. If someone comes up to me and is like, “hey, do you have a course on captions?” of course the material is still going to be there. It’s always hard to say no to a service offering, especially when you’ve poured a lot of time into it. But at some point you’re like, my heart’s not in it. It’s a sunk cost. You just have to move on. I’m really moving to like, three tiers. There’s going to be the DIY people.If you’re super new, that’s what the template shop is for, and that’s what’s going to be coming out. It’s going to have a web copy template, a sales copy template, and a nurture emails for a year template. And then there’s the almost done for you option. That’s the roast. That’s for the new people that are like, “no, I want professional eyes on my copy,” or the growing people who are almost ready to invest in the copywriter but need a little bit more time. And then there’s the full done for you. That’s the VIP days and the VIP retreats, which are ideal for coaches, service providers, ecommerce businesses. And then there’s my full packages, which tend to be for the people who are very established or if I’m working with a company, usually because they have so many more people that need to put eyes on the copy. The VIP day does not work because you have to be very back and forth with the client. So that’s kind of how I’ve now separated it into three tiers. Even though it’s a lot of offers, it’s kind of a flow so people know exactly where they are and which offer they’re best off working with me for.
H: How do you balance your capacity for VIP day versus full service projects versus roasts? I kind of want to know what is a week look like? As someone who’s currently, like, trying to have a better structure to their week, I’m always like, what’s your calendar look like?
L: The nice thing is, I’ve actually gotten to the point in my business where I take on very few full projects just because of how much gets done in a VIP day. I write full websites on VIP days. I actually just had aVIP half day where I pumped out two sales pages. So it’s like an insane amount of work gets done in a very short period of time. So most clients don’t even show me the full package. Just give me a day on your calendar. And that’s just great for time management, because there was a point where I was taking about ten to 15 VIP days a month, and I was dying. I could buy a BMW, but I can’t do this. This is insane. That’s one of the reasons why I’ve just kind of diversified into other options. But to be completely honest, I don’t really book out. If someone has their dream copywriter and they contact them and they’re like, oh, my God, it’s a six month wait list, I can probably give them a VIP day in a week or two. That’s one part of my business model I really like because I’m a terrible planner. I like the idea that if someone has a launch that they just want to go get it done, they can just come to me, and it’s, like, not a whole process that they have to do. And they still get copy that converts.
H: That’s awesome. Do you have a favorite of all of your services, maybe besides the copyroast? Unless I’m projecting and that’s not actually your favorite service.
L: I love the marketing of the copyroast. But I think when it comes to my heart, I’m a writer. When I have a done for you client and we can just bang out their whole website in a day and then they’re like “Oh my gosh, I have four new inquiries after posting this website for three days,” and people tell me they keep reading my website and laughing their ass off- Those are the things I live for. Just because I want to be the one to just get in there and write it and make it so that you’re super engaging and compelling on the Internet and you hit your goals.
H: I love that. Now, we’ve talked about this a little bit, but I want to get into pricing because I feel like that’s a big part of being a beginner. Being stressed about your pricing, asking for a lot of feedback about your pricing, getting nervous when you press send on proposals for your pricing. But it sounds like you’ve not only reached a point where you’re confident in your pricing, but you’ve also kind of, like, nailed it as far as getting people to say yes. I’d love to talk about what your pricing journey has been and what you do to approach pricing a new offer or changing the price of an older offer as you continue to grow.
L: Yeah, I mean, I remember when I started out, like every newbie,I was totally undercharging. I was charging kind of by my time and my word count, which, if anyone’s in the copywriting space, you should know that better, so why would you shoot yourself in the foot like that? So that was, I think, a big mindset hurdle. Don’t charge for what I’m putting in , charge for what the client is getting out of it. And That was a big thing for the VIP day. I mean, if someone broke down my VIP day price per hour, they’d be like, okay, you’re a New York City divorce attorney. What are you doing? Like, this is insane. But if you look at it, for a really high quality, long form sales page, you’re looking at easy $2,000. So if we can do two and we can do them both in one day, and then you can launch six weeks earlier, you make six weeks more of income. It could take you two or three weeks to write a sales page by yourself- if you can. Some people just don’t even have that skill set. Think about how much money you’re saving. Think about how much more you’re making, and think about the value that you’re getting.
And then honestly, I also do a lot of pricing based on demand. When I was hitting 10-15 VIP days a month, I was like, think it’s time for price increase, clearly this is working. I read the room, look at the market, see who I want to work with, and then just see what I’m able to bring to the table.
H: Do you ever get pushback on your pricing of people saying it’s too expensive or people saying, like, “oh, I could pay someone $50 now to do this?” Or do you feel like you’ve gotten yourself into a good enough niche? Or do people know what to expect and you’re kind of on the same level?
L: Oh, 100%. I think really anyone in any space has people that do price objections! But sure, you can go on Fiverr or UpWork and grab someone for $50 an hour, but you’re just not going to get the same results. And I think I’m pretty confident in that because I know that I’m right on par for prices with other copywriters that I look up to. I think their writing style is really result oriented. I also have a really intense inquiry form. So most of the time, by the time I get on the phone with someone, they know the price, they know a lot about me. They’ve been following me for a while. I will say that if anyone wants to pay like $80 for a full website, they’re very much scared away by my form.
H: That’s probably a good point. On a completely separate note, you talk a lot about loving travel, and I think I’ve seen on Instagram or somewhere calling yourself a digital nomad. How does travel work into your work life balance or managing a routine and keeping up with work while you’re traveling? Because I know that’s something I struggle with. If I go to my parents house for the weekend, I’m broken. I’m not good at being broken out of my routine.
L: Oh, I’m chaos. I’m not even going to lie to anyone. I really don’t have much of a routine. Obviously, if I signed a VIP day, that’s really nice because I know for 6 hours I have to be at my laptop. And let’s say I’m in a country with a weird time zone. I always work EST hours. In this period of time, things that go out the window are me eating three meals a day, but usually clients get served and deadlines get hit and you get to have fun, I guess, during the rest of the day when you’re abroad.
H: What’s your favorite place to travel to and what’s your favorite type of trip to take?
L: That’s a good one. I think my favorite place to travel to is Italy. I lived there for a year, so I made a lot of close friends and also learned Italian. So when I go there, I joke that it’s like my home of Europe. I’m a city girl. I definitely have my moments where, yes, writing someone’s copy on the beach is like a total vibe. But at the end of the day, I love the bustling people being able to go to a cafe and just get some bougie matcha latte and pump out the work. So definitely anything where there’s tons of people, tons of energy is where I want to be.
H: I agree with that a lot. I live in Philly And I was in Central City yesterday, just like walking around and I was like, I kind of missed this because I live a little further out from the main hustle and bustle now. And I’m like, this is the energy I came here for. I need to come downtown and work more often.
So, what’s next for Write Hand Woman? What’s next for Lucy? Where’s the next place you’re going? What’s the next thing you’re doing? Tell me all the hot gossip.
L: So Q4 is historically when I have no social life because everyone has Black Friday and Christmas launches. I knew I needed to buckle down for these last four months, especially in the summer. I’ve been doing a lot of three days here, three days there, which is like, teen girl goes to Europe for the first time and it’s so not sustainable. I’m going to be moving to Mexico City and I got an airbnb for four months just to really settle in some place that’s US hours. I won’t be sacrificing all of my sleep and it’s also just like a really easy to access city where I can just get a lot of work done. In terms of the business, it’s templates. That’s what I’m chugging along at every day. I think I just finished the first part of the web copy template, which just the homepage template because I wanted to give people so much value, it’s 30 pages. I’m like, this is going to be the next great American copywriting novel by the time I’m done with it. But it’s all very “write your own copy,” a really well laid out framework. Even though it’s long, it’s not like I’m writing paragraphs. It’s like I’m writing things that are going to guide you to creating your own copy that converts.
H: That’s awesome. Do we have a launch date plan for the template? Someinside scoop for The Messy in the Middle podcast?
L: As I was creating the three templates I talked about, I decided I’m going to give people a surprise template that I’m only going to talk about when it happens, but just launching on August 1. I’m assuming this episode is going to come out after August 1. So I can just go ahead and say it, but one thing I’m so passionate about is helping business owners create a brand voice that feels true to who they are, is super engaging and helps them go further with their copy. So I created the Brand Voice Template!
Business owners can create their own messaging guide and not have to pay someone. It’s usually anywhere from 3-7k to get it created professionally. So I just really want to give people that access to a really potent document, especially if they’re new, because it’s the make or break. It’s basically your verbal branding.
H: What’s the price point going to be like for the template shop? Where are we landing on that?
L: Web copy, sales copy and nurture emails are going to be $295, and then the brandvoice template is just a little bit smaller, so it’s going to be $195.
H: Awesome. That’s going to be so great for people who are ready to take it seriously.
L: But not this is not going to be your run of the mill, $47, Mad lib, cookie cutter template that makes you sound like everyone else. We go deep. And if you follow these templates, I guarantee you will write converting web copy.
H: Absolutely love that. Cannot wait to refer people over to you because I have no interest in creating a template shop. Thank you so much for joining me on the show today. Tell people where they can find you and get to know you better online.
L: Absolutely! So come hang out with me on Instagram! That’s where I am for way too many hours of the day. You can find me @mywritehandwoman. I create a lot of reels, and I’m always really active in the DMs, so really just be super casual. Even if you want to work together, just DM me! And then when it comes to my online presence, I have a website. It’s mywritehandwoman.com, and I think those are my only two platforms right now. I keep it really streamlined. Not ready to get on the LinkedIn yet. I know, I always see your stuff and I’m like, oh, man, it’d be so good to target more corporations. But yeah, it’s just every platform is like, such a commitment.
