Marketing Roadmap™
A birds-eye view of your entire marketing ecosystem
+ a custom plan to bring your strategy to life.
I don’t know if you’ve noticed, but us marketers love using buzzwords.
From funnels and personas to SWOTs and KPIs – it can sometimes feel like you need a dictionary to make sense of your marketing strategy. Then once you do make it through the strategy, you’re saddled with the monumental task of creating a plan to make it all happen. Sure you could skip the strategy, hire someone to run your social media and hope it moves the needle or…
You can create a Marketing Roadmap™
Powerful Strategy?
Of course.
Execution Plan?
You betchya!
useless Jargon?
No freakin’ way.
How it works
Anatomy of a Marketing Roadmap™
we get dreamy
Envisioning the goals you have for your business – no matter how big or small they may be.
we get real
With a deep dive into your current offers, marketing, and sales efforts to see what the data tells us is working so far.
we get curious
Conducting market and competitor research to identify the most impactful tactics you can implement to reach your goals.
Then we get strategic
Mapping out everything you need to get from Point A to Point B
brand identity
case studies
content writing
email marketing
launch planning
paid media planning
podcast pitching
public relations
quiz building
sales strategy
search engine optimization
website copy
website design
& More
After giving the strategy your stamp of approval, it’s time to take action. Whether you choose to DIY, work with me long term, or take a hybrid approach to getting it all done, I’ll be by your side to make sure you arrive at your destination.
Here’s the 411
The Marketing Roadmap ™ is for the entrepreneur looking for a marketing strategy & execution plan that you don’t need a marketing degree to follow.
Your marketing roadmap includes:
- 60-minute kickoff call
- Market research, written analysis, & presentation of findings
- Birds-eye view of your ideal marketing strategy & customer journey map
- Messaging guide
- Itemized breakdown of everything you need to do to bring your strategy to life
- 90 days of email support for quick q’s and clarifications +1, 30-minute SOS call (just in case you need an extra dash of support)
Average Investment $3000
Start Your Adventure
Book a call to start the process and begin designing your Marketing Roadmap ™ today.
Need a quicker path?
Sometimes it’s okay to take a shortcut.
The shortcut
- 60-minute kickoff call
- Birds-eye view of your ideal marketing strategy & customer journey map
- Itemized breakdown of everything you need to do to bring your strategy to life
- 30 days of email support for quick q’s and clarifications
Average investment $2000
Not sure which path is right for you? Book a call.
Hi I’m Haley!
I'm a Philadelphia marketing strategist and ethical copywriter – And I’m obsessed with market research. I want to know everything about everyone all of the time – but being nosy doesn’t exactly pay the bills.
I created the Marketing Roadmap™ because I was tired of being on the receiving end of tone deaf email sequences and sales funnels that left me feeling abandoned after whatever promo I signed up for had passed.
I wanted to create (and receive) valuable and supportive content that knocks readers socks off – and I wanted to have the research and data to back it up.
Whaddya say? Want to take a road trip with me?
Frequently Asked Questions
Wait, so what are you?
I’m a little bit of everything! I have a strong research background from undergrad and an MS in strategic marketing and advertising. I love to write and I’m kind of a tech wiz when it comes to marketing operations. I occasionally bring on help to support design and implementation but at the end of the day, I’m a customer journey strategist here to help you help your people!
What if I don’t need research?
Then you probably need to find another strategist! Market research and consumer insights are the backbone to everything that I do, and nothing grinds my gears more than having a question that the data won’t answer. If research isn’t your thing – that’s totally fine! But I’m probably not the gal for you.
What do you sound like?
Listen to my podcast to find out!
What’s this whole ethical marketing thing about anyway?
Ever on a mission to grow and educate myself in my field, I’m currently enrolled in a trauma informed entrepreneurship and human first business certification. What this means is that I’m doing The Most that I can to do the least harm in my own business practices and in the marketing materials and strategies I provide to my clients. It’s a journey that I’m very much in the early stages of, but if you want to learn more about my experience, I have a whole blog category dedicated to it!
Can I hire you for something else?
Right now the best way to work with me is through the Marketing Roadtrip Intensive. If you are at an earlier stage of your business or are looking for a consultation, I offer power hours and VIP days on a limited basis. I will occasionally open up other opportunities to work with me for sales or website copy, and the best place to hear about those openings is on my email list.
Didn’t you used to be the LinkedIn girl?
I still am! But the thing about a simplified LinkedIn marketing strategy is – I have a lot of free time to work on other stuff. Propegy is very much alive and well and if you’re interested in learning more about using LinkedIn to grow your business, I highly encourage you to check out Thought Leaders Collective!