Services

Ethical marketing strategy & copywriting go hand in hand

So why wouldn’t you hire me to do both?

A trauma-informed business is built on a foundation of Transparency, safety, and consent

But how do you market in an ethical way?

When you partner with me to build your Marketing Roadmap, we work to understand your ideal client’s customer journey, and create a trauma-informed supportive marketing and sales strategy that promotes collaboration and choice every step of the way.

Ready for an adventure?

for small projects

The Getaway

A full week of done-for-you marketing & copy support to finally cross those misc. marketing tasks off of your to-do list.

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for strategy and planning

The Marketing Roadmap™

Get a birds-eye look at your entire marketing ecosystem and develop a custom plan to get it all done.

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for website & sales copy

The Sabbatical

Connect with your prospects and make an impact in their lives with copy that effectively demonstrates who you are and what you stand for.

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Part funnel strategy, part philosophical commitment to creating an ethical marketing ecosystem – the Marketing Roadmap™ is the real deal.

The Research

Let the people tell you what they want! Market research is not a shortcut to creating offers worth buying, but a vital step to serving your audience and offering the support that they need without making assumptions or jumping to conclusions. We conduct thorough market research that helps paint the entire picture of who your client is, what they’re feeling, and what solution would bring them the joy and satisfaction they are looking for.

The Roadmap

The customer journey is so much more than the decision to purchase or not, that’s why I created the marketing roadmap. A comprehensive and supportive framework to help you create the content, offers, and sales systems that are clear and can help your clients effortlessly transition from one stage of the customer journey to the next, ensuring that everyone becomes an advocate for your brand (even if they never end up buying from you)

The Rationale

There are a lot of shady marketing tactics out there and, while they may be effective, they just don’t sit right with me. I created the marketing roadmap to support service providers who are focused on the long game. On consistently serving their ideal clients and supporting them until they’re ready to take the next step and book a sales call or make a purchase. I knew that I wouldn’t feel good working within a typical funnel framework that promotes false urgency, overly inflated value stacks, and weird bonus structures – so I created the marketing roadmap to separate myself from that world. Is it still a funnel? Maybe. But I feel a whole lot better about the Marketing Roadmap.

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"Haley's brain works like magic."

After trying to DIY for *literally* a year, Haley helped me nail down my marketing roadmap in just a few hours. Now I have a funnel that’s unique to me – not some copy/paste template that I’d tried before. Haley’s brain works like magic. I am so happy I worked with her to nail this down and I cannot wait to implement it.

– Sarah Stark

Hi I’m Haley!

I'm a Philadelphia marketing strategist and ethical copywriter – And I’m obsessed with market research. I want to know everything about everyone all of the time – but being nosy doesn’t exactly pay the bills.

I created the Marketing Roadmap™ because I was tired of being on the receiving end of tone deaf email sequences and sales funnels that left me feeling abandoned after whatever promo I signed up for had passed.

I wanted to create (and receive) valuable and supportive content that knocks readers socks off – and I wanted to have the research and data to back it up.

Whaddya say? Want to take a road trip with me?

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Frequently Asked Questions

Wait, so what are you?

I’m a little bit of everything! I have a strong research background from undergrad and an MS in strategic marketing and advertising. I love to write and I’m kind of a tech wiz when it comes to marketing operations. I occasionally bring on help to support design and implementation but at the end of the day, I’m a customer journey strategist here to help you help your people!

What if I don’t need research?

Then you probably need to find another strategist! Market research and consumer insights are the backbone to everything that I do, and nothing grinds my gears more than having a question that the data won’t answer. If research isn’t your thing – that’s totally fine! But I’m probably not the gal for you.

What do you sound like?

Listen to my podcast to find out!

What’s this whole ethical marketing thing about anyway?

Ever on a mission to grow and educate myself in my field, I’m currently enrolled in a trauma informed entrepreneurship and human first business certification. What this means is that I’m doing The Most that I can to do the least harm in my own business practices and in the marketing materials and strategies I provide to my clients. It’s a journey that I’m very much in the early stages of, but if you want to learn more about my experience, I have a whole blog category dedicated to it!

Can I hire you for something else?

Right now the best way to work with me is through the Marketing Roadtrip Intensive. If you are at an earlier stage of your business or are looking for a consultation, I offer power hours and VIP days on a limited basis. I will occasionally open up other opportunities to work with me for sales or website copy, and the best place to hear about those openings is on my email list.

Didn’t you used to be the LinkedIn girl?

I still am! But the thing about a simplified LinkedIn marketing strategy is – I have a lot of free time to work on other stuff. Propegy is very much alive and well and if you’re interested in learning more about using LinkedIn to grow your business, I highly encourage you to check out Thought Leaders Collective!